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Empowering sexual wellness for women with Sassiest feat Co-founder, Aishwarya Dua | DTC Drive
Creating a space where women will never 'Hush' about their sexual desires, pleasure, sexual health issues or traumas is the mission of Sassiest, India's First Doctor-Backed Sexual Wellness Brand. We had a chat with Aishwarya Dua on their story.
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Key Takeaways
- What inspired her to kickstart Sassiest?
- How did she get initial customers?
- What kind of acquisition and retention strategies are in play for your brand?
- What support have you got from the DTC community and how is the ecosystem evolving?
- What's your current tools stack?
- What's the road ahead?
- What are the current challenges you are facing?
